Our AI voice agents now call and qualify leads in 10 Indian languages — see how it works →
VoomSales
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The whole sales desk, in one CRM.

Lead capture, AI voice calling, WhatsApp and automation — built together, so every lead gets a call in minutes and none falls between tools.

Book a demoHear a real AI call
30-minute walkthrough on your own leads · Typical setup in two weeks
app.voomsales.com/dashboard
Today

Good afternoon, Nadia

Here's what needs you today, and how the pipeline is tracking.

Needs you today 167 items
  • First calls overdueNew leads past the 15-minute first-contact target78
  • Follow-ups due today31 scheduled · 6 already overdue31
  • Missed inbound callsCalled in and didn't reach anyone46
  • Demos booked todayFirst one at 4:00 pm12
This month vs previous 30 days
New leads1,284 +12%
Contacted within SLA72.4% +3.1 pts
Deals won121 +8%9.4% win rate
Connected calls3,026 +2.4%
Revenue closed₹18.6L +11%
One system

Most sales floors are paying five vendors for this.

A CRM is just the database. Everything that actually moves a deal arrives as four more invoices.

Conversation intelligenceGongChorusWingmanCall intelligence engineEvery call transcribed and scored against a rubric you write.
AI voice agentsBlandRetellAirOur own voice botNative, so the outcome writes straight back onto the lead.
WhatsApp businessWatiAiSensyInteraktTwo-way inbox + bot builderTemplates, session windows and escalation handled for you.
AutomationZapierMakeWorkato20-node workflow engineIncluding place-an-AI-call and branch on what it heard.
Dialler & telephonyTwilio+ a dialler productFive carriers, one routerExotel, Airtel, Plivo, Aavtaar or ours — bring your own.

Five contracts, five logins and five places for a lead to fall through — or one.

Plugs into
Meta Lead AdsGoogle Lead FormsZoho FormsWhatsApp BusinessExotelAirtel IQPlivoRazorpayAWS SES
How it runs

Capture, qualify, follow through.

One system for the whole lead lifecycle — not a lead list bolted onto a spreadsheet.

  1. 01Capture
  2. 02Qualify
  3. 03Follow through
Capture

Every form, ad and webhook lands in one list.

Meta Lead Ads and Google Lead Forms connect with OAuth; website forms, Zoho Forms and generic webhooks post straight in. Duplicates are flagged against the original, not silently dropped.

  • Meta + Google connectors
  • Custom fields per campaign
  • Phone-only leads accepted
app.voomsales.com/campaigns

Campaigns

Always-on demo · Meta Lead AdsLive₹2.2L612
Search intent · Google Lead FormsLive₹1.8L548
Pricing page · Website formLive₹1.4L488
Webinar list · Zoho FormsLearning₹0.9L194
Store walk-ins · Front deskScheduled—63
Qualify

Scored, tiered and routed in the same second.

Source quality, completeness, recency and engagement roll into a 0–100 score with Hot / Warm / Cold tiers. Rep pools rotate each lead to whoever is actually on shift.

  • Tunable scoring weights
  • Shift-aware round robin
  • Bulk reassign with dry run
app.voomsales.com/pools/inbound

Inbound pool

Round robinShift aware
1Nadia RaoOn shift · till 18:00Next42
2Imran QureshiOn shift · till 18:0039
3Kavya NairOff shift · from 18:0037
4Dev SharmaInactive · backup Nadia0
Rotation resumes from the last picked member — off-shift and inactive reps are skipped, never doubled up.
Follow through

Nothing goes quiet on your reps.

Two clocks run on every lead: time to first touch, and time since the rep last acted. Both raise reminders before they breach, and the queue makes overdue work impossible to miss.

  • TAT and follow-up SLAs
  • Recordings scored to your rubric
  • 15 report views
app.voomsales.com/follow-ups

My follow-ups

2 overdue
Devika IyerAsked for a discount callbackFollow-up overdue3d
Arjun MenonNo first touch yet · unassignedTAT overdue6h
Sana MehtaRequested implementation timelineTAT due soon38m
Priya KulkarniSend the annual pricing sheetFollow-up due2h
One queue

Five ways in. One scored queue out.

However a lead arrives, it lands in the same place, gets the same score, and goes to whoever is actually on shift.

Meta Lead AdsGoogle Lead FormsWebsite formWebhookWalk-in deskSCORE92✓ QualifiedHotVIVijayKAKaranPRPriya
AI calling

A voice agent calls every lead first.

VoomSales places the call itself — qualifies against your questions, updates the pipeline, and passes your reps only the people worth their time.

app.voomsales.com/voice/live-call
Rahul Sharma+91 98XXX XX342 · inbound demo requestLive02:14
AI agent · AshaAgent speakingHindi + English
AgentHi Rahul, calling about the demo you requested. Is now alright?
RahulYes, tell me how the pricing works.
AgentIt's ₹4.2L a year for your team size, with a pilot rate for the first quarter.
RahulCan we do a walkthrough this Saturday?
Captured on this callInterest · team planBudget confirmedWalkthrough · SaturdaySentiment · positive
Strong intent detectedTransfer to repBook callbackHot
Dials in minutes, not tomorrowA new lead is called while it is still warm — nights and weekends included. Bulk campaigns dial a whole list at a paced rate you set.
10 Indian languagesHindi and English on the same call, plus eight more. Speech, reasoning and voice all run on Indic-first models.
Hands over mid-callWhen intent is real, the agent transfers to a live rep — or books the callback and logs the reason it could not.
Every answer capturedProduct interest, budget, timeline, objections and sentiment come back as structured fields on the lead, not a paragraph of notes.
845Leads dialled this week
127Qualified and handed over
02:14Median call length
Rep-confirmedEvery AI disposition is labelled unverified until a rep confirms it. Recordings and transcripts sit on the lead either way.Hear a sample call
Call intelligence

You already record the calls. Nobody listens to them.

Normally a second contract and a second login. It's in here, on by default.

Replaces Gong · Chorus · Wingman
Objections — and if anyone answered themNot just that price came up. That nobody dealt with it.
Scored on your rubric, not oursYour criteria. Twice, independently, so one bad read isn't an appraisal.
Names each rep's weakest skillTalk ratio, sentiment and highlights, rolled up per person.
Every call, not a sampleHuman and AI, Hindi and English. No QA rota.
app.voomsales.com/calls/98f2/review

Call review · Rahul Sharma

Qualified
Discovery
8.4/ 10
Objection handling
6.2/ 10
Talk ratioRep 62% · lead 38%Sentiment
Objections · handled?
Price is higher than the last quotehandled
Comparing us with two other vendorsleft open
Wants to wait until next quarterhandled
Weakest skill this week
Vijay MenonObjection handling
Karan ShahClear next step
Priya NairNeeds discovery
Source: AI · unverified until a manager reviews the recording
WhatsApp

Where your leads actually reply.

Not a bolt-on integration. Inbox, templates, session windows and a bot — owned end to end.

A real inbox, not a send-only APIReplies land on the lead, beside the calls. One timeline.
The 24-hour window, handledOutside it, an approved template goes out instead of failing silently.
A bot that steps asideAnswers in the lead's own words, then hands the thread to a rep.
Replaces Wati · AiSensy · Interakt
Automation

Describe it in English. It builds the automation.

Not if-this-then-that. A real engine — and you don't have to draw it.

“When a lead comes in from Meta and scores above 80, have the AI call them. If they’re interested, WhatsApp the brochure and assign a rep. If nobody picks up, try again in two hours.”Drafted in 4s
TRIGGERLead submitted · Meta Lead Ads
CONDITIONScore is 80 or above
CALL_AIVoice agent calls · Hindi + English
ROUTERBranch on what the call heard
Interested
SEND_WHATSAPPSend brochure template
SET_LEAD_STATUSMark Qualified · assign rep
No answer
DELAYWait 2 hours
CALL_AIRetry once, then flag

Nothing activates until you approve it. Every node keeps its own execution log.

Replaces Zapier · Make · Workato
20 node typesConditions, loops, delays, HTTP calls — and place-an-AI-call.
Branch on what the call heardNobody else places the call, so nobody else can read it.
Delays that survive a restartDurable state, not a timer in memory. Retries back off.
17 sales triggersLead in, status changed, TAT breached, follow-up overdue.
The rest of the desk

And everything a CRM is supposed to do anyway.

The four above are what you cannot buy elsewhere in one product. These are the fundamentals — done properly, not checked off.

Triggers on what they actually do

Watch time on a video, a document opened twice, the pricing page visited again. Cross a threshold and outreach fires on its own — marketing-automation behaviour, inside the CRM.

Scoring and routing

Source quality, completeness, recency and engagement roll into a score you weight yourself. Pools rotate leads to whoever is on shift and skip anyone inactive.

Two clocks on every lead

One for first response, one for rep silence. Both raise reminders before they breach, and both are workflow triggers you can act on.

Email that reports back

Opens, clicks, bounces and suppression handled properly, so a dead address stops costing you deliverability instead of quietly failing.

Reports without asking anyone

Pipeline velocity, dispositions, calling heatmaps, cohorts and revenue — plus a custom builder, all scoped to who is asking.

Roles, scoping and an audit trail

Permissions follow reporting lines, sub-orgs are hard-scoped to their own branch, and every consequential action is logged. White-labelling is per tenant.

Honest about scope

We tell you what isn't built yet.

Google Forms and Microsoft Forms ingestion aren't live. Google Ads connectors have no automated health monitoring. AI call summaries are labelled unverified until a rep confirms them. You'll hear that in the demo, not after signing.

Live todayMeta Lead Ads · Google Lead Forms · Zoho · Generic webhooks
In buildGoogle Forms · Microsoft Forms
Watch closelyAI call dispositions — always rep-confirmed
Industries

One CRM, shaped per industry.

Nothing here is hardcoded to a vertical. You pick an industry type at setup and it decides the field labels, the qualification questions and the default pipeline — the engine underneath is the same.

Real estate

Site-visit booking, project-wise pipelines, broker and channel-partner sources.

Education & coaching

Admission enquiries, counsellor rosters, batch and programme interest fields.

Healthcare

Appointment intent, department routing, recall and re-engagement lists.

BFSI & lending

Eligibility questions up front, document chasing, branch-level ownership.

Automotive

Test-drive scheduling, showroom walk-ins, model and variant interest.

Consumer services

Trial bookings, membership renewals, location-wise teams.

Labels are configurable per company — a team that says “counsellor” or “advisor” instead of “rep” renames it once in settings.
What you can check

Numbers we can prove in a trial, not a case study.

Every figure below is a property of the product. Bring a week of your own leads and you can verify all four before you sign anything.

5Telephony carriers, or bring your own
20Automation node types
10Languages on the voice agent
2Clocks running on every lead
VoomSales Research

We compared 30 CRMs. Few handle the phone.

The Sales CRM Landscape 2026 scores the CRMs Indian teams shortlist on 12 capabilities, every score sourced, with a free dataset.

3 of 29

CRMs document an AI agent that calls leads

11 of 29

document calling that works in India out of the box

5 of 29

document speed-to-lead SLA alerts

Read the report
Questions

Asked before every demo.

If something here is a dealbreaker, better you find out now than three weeks in.

Meta Lead Ads and Google Lead Form Extensions connect self-serve. Website forms, Zoho Forms and generic webhooks post directly. Google Forms and Microsoft Forms are not supported yet — we'll say so on the call rather than after.

Rep pools rotate leads round-robin, optionally gated by weekly shifts. Managers can bulk reassign a rep's open leads with a dry-run preview first, and unassigned leads stay visible to everyone in scope.

Yes. Visibility follows roles and reporting lines: admins see the whole company, a rep sees themselves plus anyone reporting to them. Sub-org admins are hard-scoped to their own centre.

A voice agent dials the lead within minutes of it landing, speaks in Hindi, English or eight other Indian languages, asks the questions you configure, and either transfers to a rep or books a callback. You set the persona, opening line and extraction fields per agent.

Recordings land against the lead, get transcribed in Hindi and English, and are scored against a rubric you define. Ratings and summaries are labelled AI-generated until a rep confirms them.

Two weeks is typical, including field mapping, historic lead import and rep training. Your existing statuses and owners come across as-is.

Bring us one week of leads.

Tell us where to reach you and we'll set up a 30-minute call. In it you get:

  • A walkthrough on your own lead sources, not a canned deck
  • What routing, scoring and AI calling would have done with last week's leads
  • A setup plan and a straight answer on price
Free 30-minute walkthrough. We only use these details to contact you about VoomSales.